Choose the right categories
Your primary category should match your main service. Secondary categories should support the rest of your work without becoming confusing.
Categories influence when your profile appears, so avoid choosing something broad just because it sounds bigger.
Complete services and service areas
List your core services clearly and add the areas you actually serve. This helps customers understand fit and helps your website and profile reinforce each other.
If you are a service-area business, follow Google guidelines and avoid showing an address if customers do not visit you there.
Use photos and reviews as proof
Upload recent job photos, vehicles, team or work-in-progress images. Photos show that the business is active and credible.
Ask happy customers for reviews and respond professionally. Reviews are one of the strongest trust signals in local search.
Connect the profile to a useful website
Your profile should link to a page that explains your services, service areas, proof and contact options. A weak website can reduce conversion even when the profile gets views.
Track phone clicks and form submissions so you can understand whether profile visibility is producing enquiries.