Visual case studies

Local marketing outcomes shown with clear numbers

Example reporting for tradies, builders, design studios and architecture-related businesses — focused on visibility, calls, enquiries, bookings and quote quality.

These anonymised example case studies show the type of visibility, enquiry and review metrics Bridgewire tracks for local service businesses. They are designed as realistic reporting examples and can be replaced with verified client results as your project history grows.

Builder / Renovation Company
3-month local SEO + Google Profile rebuild

From referral-only work to a clearer quote pipeline

A renovation builder had strong offline referrals but weak search visibility. The campaign focused on Google Business Profile cleanup, service-page structure, suburb targeting and stronger project proof.

+318%Google Maps views1,180 → 4,930
42Monthly calls10 → 42
21Quote enquiries4 → 21
  • Rebuilt service structure around renovations, extensions and kitchen projects.
  • Added suburb-led landing pages for higher-value service areas.
  • Used job photos and before/after proof near enquiry CTAs.
Emergency Plumber
Google Ads + landing page + call tracking

More urgent calls with clearer cost-per-lead data

A plumbing business needed faster enquiry flow while organic visibility was building. The campaign separated urgent jobs from general services and tracked calls by source.

76Monthly calls24 → 76
-52%Cost per lead$94 → $45
+196%Search impressions4,700 → 13,900
Ad spend$2,450
Tracked leads54
Avg CPL$45
  • Separated emergency, blocked drain and hot water keywords.
  • Improved mobile landing page structure with sticky call CTAs.
  • Used call tracking to identify the strongest suburbs and job types.
Landscaping / Outdoor Living
Google Profile + project proof + suburb pages

Turning visual project work into local enquiry demand

A landscaping team had strong project outcomes but limited online proof. The work focused on project photo structure, service-area pages and review prompts after completed jobs.

+241%Maps actions27 → 92
33Quote requests9 → 33
14New reviewsIn 90 days
  • Built service pages for turf, retaining walls, paving and garden upgrades.
  • Created a repeatable before/process/after photo workflow.
  • Added stronger trust sections around previous local projects.
Architecture / Building Design
Website repositioning + project-led SEO

More qualified design consultations from a clearer project story

An architecture-related business had a polished portfolio but unclear service pathways. The website was reorganised around project types, consultation flow and credibility proof.

+168%Organic visits610 → 1,635
24Consultation enquiries7 → 24
+73%Engagement ratePortfolio pages

Consultation enquiries increased after the portfolio was connected to service pages, project budgets, process content and stronger enquiry prompts.

  • Repositioned portfolio pages around residential, renovation and concept design intent.
  • Added clearer consultation CTAs and project-fit language.
  • Improved internal links between project examples and service pages.
Kitchen Renovation / Design Build
Before/after proof + conversion-focused landing pages

Using transformation proof to attract better-fit projects

A design-build business needed more enquiries for premium renovation work. The campaign used before/after visuals, service-specific landing pages and clearer project qualification.

+226%Landing page visits420 → 1,370
31Qualified enquiries8 → 31
+64%Form completionAfter form cleanup
  • Created specific pages for kitchen, bathroom and full-home renovation leads.
  • Used visual proof to increase trust before the first consultation.
  • Added qualification questions to reduce low-fit enquiries.
Interior Design Studio
Content structure + local SEO + enquiry flow

Making a design studio easier to find, trust and contact

A design studio had strong creative work but a website that relied too heavily on visuals without enough service clarity. The update made their services, project types and next steps easier to understand.

+142%Service-page traffic390 → 945
19Discovery calls5 → 19
+88%Portfolio clicksFrom service pages
Top pageInterior Design
Best CTABook a Call
Lead typeConsults
  • Clarified service categories for residential, styling and renovation support.
  • Added local search content around suburbs and project types.
  • Connected portfolio visuals to enquiry-focused service pages.

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